all the services needed with a physical good.
a physical good with all its related services.
the need-satisfying offering of a firm.
all of a firm's producing and distribution activities.
a well-packaged item with a well-advertised brand name.
the best credit card may not be the one with the highest credit limit.
the best clothing may not be a pair of slacks, but a pair of jeans.
the best computer may not be the most powerful one.
All of the above are true.
None of the above is true.
have many product lines with little selection in each.
have a single product line.
have many individual products.
Only A and C are true.
methods of distribution.
the nature of the products.
the way people think about and shop for products.
the way firms price their products.
a routine product.
a specialty product.
a homogeneous shopping product.
a staple product.
a casual product.
be more important for a homogeneous shopping product than for a specialty product.
be more important for a heterogeneous shopping product than for a homogeneous shopping product.
be more important for an emergency product than for a staple.
keep a product from falling into the "unsought" product class.
Convenience products are those that customers want to buy at the lowest possible price.
Shopping products are those products for which customers usually want to use routinized buying behavior.
Specialty products are those that customers usually are least willing to search for.
Unsought products are not shopped for at all.
None of the above statements is true.
Demand for business products is derived from the demand for final consumer products.
The demand facing most individual firms is fairly inelastic.
Industry demand is generally highly elastic.
All of the above.
None of the above.
From a tax perspective, all purchases of business products are written off in the year in which the purchase is made.
Their demand is derived from the demand for final consumer products.
Buying is not as emotional as with consumer products.
Buying is basically concerned with economic factors.
All of the above are characteristics for most business products.
most component buyers prefer to rely on one reliable source of supply.
the after market for component parts generally requires the same marketing mix as the one used to serve the original equipment market.
quality is not as important with components as it is with supplies.
the original equipment market and the after market for component parts should be viewed as separate target markets.
All of the above are true statements.
Dependable and widespread availability is possible
Economies of scale in production
Fluctuations in product quality due to inevitable variations in raw materials
Product easy to identify by brand or trademark
Demand is strong so the price can be high enough to be profitable
Lubricating oils for machinery
Replacement auto repair parts
It spells out what kinds of brand names can be protected.
Registration under the Lanham Act only applies to licensed brands.
The Lanham Act makes registration of a brand name mandatory.
Registering under the Lanham Act does not help protect a trademark to be used in foreign markets.
higher gross margins.
faster turnover at reduced selling costs.
products which are presold to target customers.
It is pretty well over as the manufacturer brands now control the marketplace.
Intermediaries have no real advantages in the battle of the brands.
If the present trend continues, manufacturer brands will disappear.
Manufacturer brands have been losing ground to dealer brands.
The battle of the brands has increased the differences in price between manufacturer brands and dealer brands.
packaging suppliers are usually a poor source of information.
packaging costs generally reduce the customer value a consumer receives.
packaging costs should be kept to a minimum.
good packaging can tie the product to the rest of a marketing strategy.
A package may have more promotional impact than a firm's advertising efforts.
A new package can become the major factor in a new marketing strategy by significantly improving the product.
Packaging is concerned with promoting, protecting, and enhancing.
Better packaging always raises total distribution costs.
A package should satisfy not only the needs of consumers but also those of business and organizational customers.
all firms provide written warranties for all products.
a warranty must be clearly written, if one is offered.
all warranties be strong warranties.
all warranties be for at least one year.
all of the above.
requires that all warranties be "full."
says that all firms must offer written warranties for all products.
requires that all warranties cover at least a one-year period.
says that producers must provide a clearly written warranty if they choose to offer any warranty.
All of the above.
This is the end of the test. When you have completed all the questions and reviewed your answers, press the button below to grade the test.