A person's name may be spelled out without regard for any particular meaning, but the nature of the type selected may suggest something about a person's appearance or character. In the following exercise, what characteristics would you associate with each variation in the use of type to spell out the name Mary? Drag the cursor over the square before the most relevant characteristic.
pleasant
austere
quiet
whimsical
tranquil
joyous
tormented
elegant
fervent
reserved
mischevious
assertive
morbid
distorted
authoritative
dreamy
Creating variations in implied meanings are among the basic building blocks that artists use to express emotions and ideas. But there are other aspects of visual forms that enlarge our response repertoire to works of art. These are illustrated on the next page.